esperanza garcia
Cases
Process
About me
Hi there, I'm Espe đź‘‹
Product designer with a technical mindset— 8+ years making user needs, engineering constraints, and business goals work together to create products that people enjoy using and teams want to build.
Case studies
Building flexible fee management for online rent payments
Helped Property managers easily choose who pays online payment fees while staying compliant— Replacing confusing percentage calculations with simple fee assignments and made sure tenants know exactly what they'll pay before checkout.
Read case study ->
Increasing flexibility in our platform with Custom fields
Designed a custom fields system that let customers track their unique data right in the platform, helping over 100 customers ditch their external spreadsheets and move everything into one unified system.
Read case study ->
Leading platform transformation through strategic rebranding
A comprehensive rebrand implementation that modernised the entire platform experience in less than 2 months, aligning with new company direction while managing complex technical constraints across legacy and modern codebases.
Read case study ->
My Process
Discovery & Problem Definition
I start by really understanding the problem—talking to users, digging into current functionality, and looking at what the industry does. I need to know what exists today, where the pain points are, and why past decisions were made so I can find the best path forward.
Ideation & Technical Collaboration
I work closely with the team to explore what's possible. I bring design ideas to the table while also understanding technical constraints and opportunities that might lead to better solutions. The best ideas usually come from mixing user needs, business goals, and what's technically feasible.
Phase breakdown & Planning
I work backward from the end goal to figure out the highest-impact changes we can make first. I break big initiatives into phases that deliver value incrementally while building toward the bigger vision. This keeps us agile and lets us gather feedback along the way.
Implementation & Iteration
I stay involved during development—writing specs, defining tickets, and solving problems that come up. I make sure we're building the right thing and adapting when we discover new challenges. After release, I monitor how solutions perform and gather feedback to prioritize what to tackle next.
About me
I'm a product designer who thrives in hybrid roles, working end-to-end from discovery to delivery with 8+ years of experience. I've evolved into a hybrid role that combines design thinking, product management, and technical strategy—I've managed product teams and love the challenge of balancing user needs with engineering constraints.
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I believe in bringing design closer to the technical side. I don't just hand off designs—I dive into architecture discussions, write technical specifications, and actively participate in engineering decisions to ensure the best possible user experience. Whether I'm designing product features that handle complex business logic or building component libraries that scale, I focus on solutions that work seamlessly for both users and development teams.
Â
I bring together user research, technical constraints, and business goals to create products that people genuinely enjoy using and teams are proud to build.
Made with ♥ using Figma sites
esperanza garcia
Cases
Process
About me
Hi there, I'm Espe đź‘‹
Product designer with a technical mindset— 8+ years making user needs, engineering constraints, and business goals work together to create products that people enjoy using and teams want to build.
Case studies
Building flexible fee management for online rent payments
Helped Property managers easily choose who pays online payment fees while staying compliant— Replacing confusing percentage calculations with simple fee assignments and made sure tenants know exactly what they'll pay before checkout.
Read case study ->
Increasing flexibility in our platform with Custom fields
Designed a custom fields system that let customers track their unique data right in the platform, helping over 100 customers ditch their external spreadsheets and move everything into one unified system.
Read case study ->
Leading platform transformation through strategic rebranding
A comprehensive rebrand implementation that modernised the entire platform experience in less than 2 months, aligning with new company direction while managing complex technical constraints across legacy and modern codebases.
Read case study ->
My Process
Discovery & Problem Definition
I start by really understanding the problem—talking to users, digging into current functionality, and looking at what the industry does. I need to know what exists today, where the pain points are, and why past decisions were made so I can find the best path forward.
Ideation & Technical Collaboration
I work closely with the team to explore what's possible. I bring design ideas to the table while also understanding technical constraints and opportunities that might lead to better solutions. The best ideas usually come from mixing user needs, business goals, and what's technically feasible.
Phase breakdown & Planning
I work backward from the end goal to figure out the highest-impact changes we can make first. I break big initiatives into phases that deliver value incrementally while building toward the bigger vision. This keeps us agile and lets us gather feedback along the way.
Implementation & Iteration
I stay involved during development—writing specs, defining tickets, and solving problems that come up. I make sure we're building the right thing and adapting when we discover new challenges. After release, I monitor how solutions perform and gather feedback to prioritize what to tackle next.
About me
I'm a product designer who thrives in hybrid roles, working end-to-end from discovery to delivery with 8+ years of experience. I've evolved into a hybrid role that combines design thinking, product management, and technical strategy—I've managed product teams and love the challenge of balancing user needs with engineering constraints.
Â
I believe in bringing design closer to the technical side. I don't just hand off designs—I dive into architecture discussions, write technical specifications, and actively participate in engineering decisions to ensure the best possible user experience. Whether I'm designing product features that handle complex business logic or building component libraries that scale, I focus on solutions that work seamlessly for both users and development teams.
Â
I bring together user research, technical constraints, and business goals to create products that people genuinely enjoy using and teams are proud to build.
Made with ♥ using Figma sites
esperanza garcia
Cases
Process
About me
Hi there, I'm Espe đź‘‹
Product designer with a technical mindset— 8+ years making user needs, engineering constraints, and business goals work together to create products that people enjoy using and teams want to build.
Case studies
Building flexible fee management for online rent payments
Helped Property managers easily choose who pays online payment fees while staying compliant— Replacing confusing percentage calculations with simple fee assignments and made sure tenants know exactly what they'll pay before checkout.
Read case study →
Increasing flexibility in our platform with Custom fields
Designed a custom fields system that let customers track their unique data right in the platform, helping over 100 customers ditch their external spreadsheets and move everything into one unified system.
Read case study →
Leading platform transformation through strategic rebranding
A comprehensive rebrand implementation that modernised the entire platform experience in less than 2 months, aligning with new company direction while managing complex technical constraints across legacy and modern codebases.
Read case study →
My Process
Discovery & Problem Definition
I start by really understanding the problem—talking to users, digging into current functionality, and looking at what the industry does. I need to know what exists today, where the pain points are, and why past decisions were made so I can find the best path forward.
Ideation & Technical Collaboration
I work closely with the team to explore what's possible. I bring design ideas to the table while also understanding technical constraints and opportunities that might lead to better solutions. The best ideas usually come from mixing user needs, business goals, and what's technically feasible.
Phase breakdown & Planning
I work backward from the end goal to figure out the highest-impact changes we can make first. I break big initiatives into phases that deliver value incrementally while building toward the bigger vision. This keeps us agile and lets us gather feedback along the way.
Implementation & Iteration
I stay involved during development—writing specs, defining tickets, and solving problems that come up. I make sure we're building the right thing and adapting when we discover new challenges. After release, I monitor how solutions perform and gather feedback to prioritise what to tackle next.
About me
I'm a product designer who thrives in hybrid roles, working end-to-end from discovery to delivery with 8+ years of experience. I've evolved into a hybrid role that combines design thinking, product management, and technical strategy—I've managed product teams and love the challenge of balancing user needs with engineering constraints.
Â
I believe in bringing design closer to the technical side. I don't just hand off designs—I dive into architecture discussions, write technical specifications, and actively participate in engineering decisions to ensure the best possible user experience. Whether I'm designing product features that handle complex business logic or building component libraries that scale, I focus on solutions that work seamlessly for both users and development teams.
Â
I bring together user research, technical constraints, and business goals to create products that people genuinely enjoy using and teams are proud to build.
Made with ♥ using Figma sites